Yoga Journal’s advice to Yogis: add some humor and lightness to your classes, and you may see your business boom

Across the United States, teachers and studios are recognizing that funny business can help yoga businesses thrive. "Humor can help a studio attract and retain students," says Julie Margolis, an instructor at New Jersey's Yoga Montclair. "They love it because it helps them relax their muscles, surrender to their practice, and take themselves—and yoga—less seriously."