remarkable power

Sound has remarkable power. Buyology Inc. and Elias Arts, a sound identity company in New York, wired up 50 volunteers and measured their galvanic, pupil and brainwave responses to sounds using the latest neuroscience-based research methods. American research has now officially proved it: the most addictive sound in the world is that of a baby giggling. Which sounds made the rest of that top 10 list is a bit more concerning.